Step 1: The Logistics Baseline
What commodity are you shipping?
What is the primary lane (Origin/Dest.) causing you the most stress?
Step 2: The Pain Discovery (The "Hidden Taxes")
How often does a carrier "fall off" this lane last minute?
Have you incurred a chargeback or OTIF fine on this lane in the last 6 months?
On a scale of 1 - 10, how much time does your team spend "babysitting" these shipments?
